Donald Trump Demagogue Language
“His entire campaign is run like a demagogue’s — his language of division, his cult of personality, his manner of categorizing and maligning people with a broad brush,” said Jennifer Mercieca, an expert in American political discourse at Texas A&M University. “If you’re an illegal immigrant, you’re a loser. If you’re captured in war, like John McCain, you’re a loser. If you have a disability, you’re a loser. It’s rhetoric like Wallace’s — it’s not a kind or generous rhetoric.”
“And then there are the winners, most especially himself, with his repeated references to his wealth and success and intelligence,” said Ms. Mercieca, noting a particular remark of Mr. Trump’s on Monday in Macon, Ga. (“When you’re really smart, when you’re really, really smart like I am — it’s true, it’s true, it’s always been true, it’s always been true.”)
“Part of his argument is that if you believe in American exceptionalism, you should vote for me,” Ms. Mercieca said.
Historically, demagogues have flourished when they tapped into the grievances of citizens and then identified and maligned outside foes, as McCarthy did with attacking Communists, Wallace with pro-integration northerners and Mr. Buchanan with cultural liberals. These politicians used emotional language — be it “segregation forever” or accusatory questions over the Communist Party — to persuade Americans to pin their anxieties about national security, jobs, racial diversity and social trends on enemy forces.