On Feb 6 2014, netizen “Cai Puning” organized a campaign on Sina Weibo to protest against Baihe. Within less than two days, over 7 million people joined the campaign. They urged that the commercial should be banned and the Baihe website should apologize to the netizens.
One netizen “Lao Chao” commented on Weibo:
Before the dying old grandmother who cries urgently for her marriage, the girl rushed into marriage, and a lively life has become a sacrifice of family kinship. This is the most horrible and ungrateful ad I’ve ever seen.