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On Feb 6 2014, netizen “Cai Puning” organized a campaign on Sina Weibo to protest against Baihe. Within less than two days, over 7 million people joined the campaign. They urged that the commercial should be banned and the Baihe website should apologize to the netizens.

One netizen “Lao Chao” commented on Weibo:

Before the dying old grandmother who cries urgently for her marriage, the girl rushed into marriage, and a lively life has become a sacrifice of family kinship. This is the most horrible and ungrateful ad I’ve ever seen.

http://globalvoicesonline.org/2014/02/09/chinese-dating-websites-tv-advertisement-backfires/

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