The Newest US Generation, the Plurals
Another name for Gen Z is the Pluralist Generation, called the Plurals by Magid Generation Strategies. The first of the Plurals were born in 1997, now at 68 million young people in the US. The marketing researchers surveyed 1056 Plurals (age 8 to 15) in 2012. This newest generation was shaped by the recession, comfort [...]